Before seeking financing you want to determine the true cost of the vehicle. This takes into account the MSRP or manufacturer's suggested retail price.
The base MSRP is the published retail price excluding options, destination charge, and other fees. We could say this is the prices starting point.
You then consider the "Total MSRP" also known as the "sticker price" which is a detailed print-out of all costs on a window sticker posted on every new car. Remember, the sticker includes the MSRP, options, option-package discounts, and destination charge.
The sticker price is actually the "suggested retail price" and so the auto dealer can raise the price higher or lower.
Dealer invoice - This would be the invoice price" printed on the dealer's invoice from the manufacturer. Invoice prices available online and should be printed out and in hand before seeking financing. Still the dealer invoice price may not represent the actual cost of the vehicle.
Holdbacks and incentives can reduce what the dealer actually pays for a particular vehicle and therefore the actual cost to you.
Rebates - Rebates are buyer incentive that the dealer uses to attract a sale. Note: Rebates should not be figured into the price of the car. You should get the lowest price on the car and then the rebate thereafter. Rebates are often found in vehicle advertising.
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